REBRANDING : NSML Officially Unveils New Logo, Reaffirms Commitment As Leading Energy Exporter
By Roland Ekama
In line with the strategy statement , NLNG Management Shipping Limited (NMSL) has officially unveiled it new logo to the public as part of its rebranding and readiness to further
strengthen the nation’s position as a leading energy exporter in the world stage.
The rebranding enterprise, NSML said signifies readiness to further take that success to the world stage, in line with its strategy statement of “Be Safe, Be Reliable and Create Value”.
Speaking at a press conference held in Lagos on Monday , Managing Director / Chief Executive Officer, NSML, Abdulkadir Ahmed explained that the decision to rebrand stems from a desire to have a modern corporate visual identity that is reflective of the new NSML and its future aspirations
Ahmed reiterated that part of the visual identity focus on expanding the company’s footprint, embrace global opportunities, and position NSML as a truly world-class shipping and marine services organization.
He stated that over the last fifteen years, NSML’s operations has strengthened the nation’s position as a leading energy exporter.
According to him, the new logo will also play a pivotal role in projecting NSML as a world class Nigerian maritime services company, operating to the top standards in the industry, while expressing believe that the new corporate identity will also depict the company’s drive for sustainability .
He further affirmed that with the unveiling of the new brand, profile of the Nigeria maritime business will gain global recognition., noting that NSML’s rebranding is not just about a new logo but a powerful statement of its vision, capabilities, and determination to become a global leader in providing innovative maritime solutions and services.
He stated that:”By rebranding, we are declaring our ambition to be a trusted partner in the global maritime industry, meeting the evolving needs of the industry with cutting-edge solutions and unparalleled service.
“We are prepared to harness our proven expertise to engage actively in the global maritime sector and market, delivering exceptional value to our customers across continents.
“This transformation is not merely cosmetic. Our rebranding reflects a strategic shift from our established foundations to deepen our investment in technology, broaden our collaborations with international partners, and continue to uphold our reputation as a thriving Nigerian brand doing global business in line with international best practices. Our purpose is to enhance Nigeria’s shipping and maritime services sector.
“By demonstrating world-class competence, efficiency, and reliability, NSML is reinforcing Nigeria’s reputation as a trusted stakeholder and partner in the global maritime industry. NSML’s enhanced profile will attract global partnerships, investments, and joint ventures, creating new avenues for economic growth and development in Nigeria.
Primarily, the Managing Director pointed out that the multiplier effect of the rebranding will further create job opportunities , develop critical infrastructure, and increase Nigeria’s presence in the global maritime sector.
“We are charting a course for new horizons, and I am excited for the opportunities that lie ahead with this transformation.
“Additionally, our enhanced global profile will support Nigeria’s aspirations for leadership in Africa’s maritime landscape. This will open doors for Nigerian maritime businesses to establish themselves as trusted contributors to international trade, logistics, and energy transportation.
Furthermore, Ahmed reiterated that NSML has invested significantly in nurturing skilled professionals who contributed to the broader maritime industry, stressing that talent pool is built on expertise, dedication, and the highest standards of safety, operational excellence and efficiency.
This investment , he noted has not only benefitted NSML but has strengthened the nation’s maritime workforce, creating lasting value for the industry and the economy at large.
Speaking on the logo and the shades of colours, Manager, Corporate Communication and Public Affairs, NLNG., Anne Ikuku disclosed , that “The green represents Nigeria heritage ,while lemon represents ever evolving business and progress recorded .
She added that blue indicates the sea nature of the business.