FLOUR MILL: LASCOPA Concludes Investigation on Viral Semovita Video

The Lagos State Consumer Protection Agency (LASCOPA), has concluded an investigation into a viral online video about Golden Penny Semovita indicating that the product contains residue described as Gluten.

This was contained on the official Facebook page of Lagos State.

Speaking on the issue, the General Manager of the Agency, Mrs. Kemi Olugbode, stated that the Agency took up investigation of the complaint as part of efforts to ensure the protection of consumers from unwholesome products, while also promoting the rights of residents.

She said that the Scientific Investigation and Research Department of LASCOPA, on receipt of the video through its social media platform, commenced an investigation by contacting the makers of Golden Penny Semovita, the Flour Mills of Nigeria Plc, for their response to the allegation.

Olugbode disclosed that the Company Secretary/Director, Legal and Corporate Services, Golden Penny, Mr. Umolu Joseph, debunked the allegation that the consumer-experience circulated on social media indicated a deficiency in the Company’s product.

According to Olugbode, the Golden Penny Company Secretary said, “Semovita is made of wheat or flour which contains proteins, vitamins, fibre, etc. The residue shown from the complainant’s experiment in the social media video was Gluten – a major protein, generally called Prolamins, that are present in wheat or flour. It is a tough, rubbery and elastic substance that has the capacity to stretch and rise”.

Continuing, she mentioned that further findings revealed that some consumers may be allergic to foods containing Gluten, but it is largely digestible and not harmful to many, if consumed within limits.

Revealing that Nigeria Flour Mills, in conjunction with the Nigerian Institute of Food Science and Technology, the professional body representing Food Sciences and Technologists in Nigeria, had since issued an official statement to correct the misconception, Olugbode said a video clarifying the Company’s position has also been circulated online.

The General Manager, therefore, urged consumers in Lagos State to always feel free to reach out to the Agency with their complaints, affirming that LASCOPA was established to serve consumers and ensure that their rights are protected at all times.